Coast Hotels & Resorts to Open Hotel in Penticton BC

Vancouver, B.C. – October 06, 2009 – Coast Hotels & Resorts today announced it has signed a franchise agreement with the Locations West Investment Group to re-brand the Travelodge Penticton as the Coast Penticton Hotel effective April 19, 2010.
“We are thrilled to become part of Coast Hotels & Resorts,” said Robin Agur, President of Locations West Investment Group. “Coast Hotels & Resorts has a very strong market presence in western Canada and the U.S. which is where the majority of our traffic comes from, so this re-branding fits nicely with our long-term vision for the property.”

The hotel is located just minutes from downtown Penticton, a block from the Penticton Trade & Convention Centre and across the street from the new 5,200-seat multi-purpose South Okanagan Events Centre. The Penticton hotel features spacious rooms including one bedroom suites, two bedroom suites with enclosed balconies as well as an indoor and outdoor pool, sauna, whirlpool, 250-foot waterslide and a comfortable on-site family
restaurant serving home style meals.

“The addition of the Penticton property gives Coast Hotels & Resorts another appealing leisure destination that complements our Kamloops, Kelowna and Osoyoos properties and a leading market position along the Thompson Okanagan trail,” said Graeme Barrit, President of Coast Hotels & Resorts. “With the hotel’s attractive location adjacent to both the Penticton Trade & Convention Centre and the South Okanagan Events Centre
there’s tremendous potential for this property to capture a larger share of both the business and convention market.”

The addition of the Coast Penticton Hotel will complete a busy year for Coast Hotels & Resorts as this will be the fifth opening in an eight month period. Coast has already opened properties in Chilliwack, BC and Lethbridge, AB. this year, and will open in Whistler, BC in December, 2009, and downtown Vancouver, BC in January 2010.

About Penticton, B.C.
Penticton is located in south central B.C. in the heart of the picturesque Okanagan Valley. Cradled within tree trimmed mountain slopes, dramatic cliffs, bordered by two pristine
lakes and surrounded by magnificent vineyards and orchards, Penticton offers an abundance of leisure and cultural activities. The semi-arid desert climate provides more than 2,000 hours of sunshine each year making Penticton a perfect destination for sun seekers who enjoy wine touring, golfing, water-sports, hiking, cycling, rock climbing, horseback riding and numerous other outdoor activities the region has to offer.
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