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RBC JOINS THE PGA OF AMERICA AS OFFICIAL PATRON
ORLANDO, Fla. – The PGA of America today announced that RBC has become a PGA of America Official Patron, the highest level of partnership and designation granted by the world’s largest working sports organization.
RBC, which employs approximately 80,000 employees who serve more than 18 million clients through offices in 55 countries, becomes the Official Bank of The PGA of America. RBC offers retail banking, wealth management and capital markets services in the U.S. and will co-develop member benefit programs for PGA Professionals and PGA Professional-staffed facilities, including an exclusive program that provides access to timely education, financial guidance, and world-class wealth management solutions for PGA members.
The PGA Official Patron program is designed to uniquely position each patron within the multi-billion dollar a year golf industry and become a category-exclusive provider of products and services to The PGA of America, its more than 28,000 men and women professionals, top industry executives and golf consumers worldwide.
“The PGA of America is proud to welcome RBC as an Official Patron which is focused on the continued economic vitality of the golf industry,” said PGA of America Chief Executive Officer Joe Steranka. “The PGA brand represents the gold standard in golf and we seek to align our brand with proven leaders in their respective industries. Golf's global expansion as well as our efforts to grow the game through Play Golf America, will benefit from RBC’s commitment to our members and major championships.”
”This partnership represents an exceptional opportunity and an ideal platform to reach our target market and to build the RBC brand in the U.S. and internationally,” said Jim Little, Chief Brand and Communications Officer, RBC. “We have taken a purposeful approach to building our golf program and we are proud to step up as the Official Bank of The PGA of America. This relationship opens the door to significant benefits, including brand exposure with a highly attractive audience, client hospitality and new business development potential with thousands of members of The PGA of America.”
Each PGA Official Patron is recognized with unprecedented visibility and marketing exposure at the PGA’s highest-profile Championships. RBC designations from 2010-12 in the PGA Official Patron Program:
• Official Bank of The PGA of America
• Official Patron of the PGA Championship, Senior PGA Championship, PGA Grand Slam of Golf
• Official Bank of the PGA Championship, Senior PGA Championship, PGA Grand Slam of Golf
• Proud Supporter of the 2010 and 2012 Ryder Cup
• Co-presenting Sponsor of PGA Play Golf America Days
Among the activities and sponsorship opportunities that RBC will have in the program are:
• Serving as host to a “Fan Experience” at PGA Championships and the 2012 Ryder Cup
• Providing exclusive ATM service for spectators at select PGA major championships
• Sponsoring the golf shop cashier program at the PGA Championship, Senior PGA Championship and 2012 Ryder Cup
• Serving as a co-presenting sponsor of PGA Play Golf America Days, and at similar activities that incorporate the PGA Professional brand of golf instruction in key financial centers and markets in advance of the PGA Championship and Ryder Cup
• Supporting the PGA Championship, Ryder Cup and PGA Grand Slam of Golf through substantial media commitments on air, online and in print
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